06 / Richter

Brand
Identity

Commissioned to design a complete brand identity for Richter — a tremolo pedal startup entering the musical gear market.

Role Brand Designer
Client Richter (Startup)
Type Brand Identity
Status Delivered
Richter drive tremolo pedal — the brand identity applied to the physical product
The Concept

A brand built
on sound physics

Richter needed a brand identity that communicated both technical precision and musical expressiveness. The name itself evokes scale, magnitude, and impact — the right foundation for a product that shapes sound.

The brand concept draws from the physics of tremolo: the periodic fluctuation in the intensity of sound, while the pitch remains constant. This became the guiding metaphor for the visual language — structured variation, controlled movement.

Tremolo

A musical term describing the periodic fluctuation or variation in the intensity (volume or amplitude) of a sound, while the pitch or frequency remains constant.

Richter — brand identity system

Richter brand identity system — logo, typography, and visual language.